Online Merchant Account
There has been a lot of news about a breach of security at a large credit card processor in the United States. master card and Visa security breaches are becoming almost common. The latest announcement of hackers accessing records means that up to 40 million credit card holders may be at risk of identity theft.
While it’s true that most online merchant accounts can be set up in a few days, it does sometimes take longer. A good online merchant account tip is to start thinking about setting up your account a few weeks before you plan on using it. You will have plenty of other challenges in those last few days before you open for business.
Use credit card processing experts for your online credit card processing needs. Since internet and online credit card processing is relatively new, you should make sure you get the best advice, software and costs available. Most banks, superstores and other companies who do not specialize in merchant accounts can never be as up-to-date with the current trends as specialists like Merchant Warehouse.
Make sure you are quoted for online credit card processing and not a retail account. Many merchants may find that they are initially quoted, and mistakenly sign-up for, a retail account. If you have a retail account, you will get hit with much higher fees than you would have if you had set your account up properly. Most online credit card processing accounts will have a rate well over 2%. If you are quoted a rate below this number, it is likely that you have been misquoted.
Friday, March 16, 2007
Tuesday, March 13, 2007
Successful Pay-Per-Click Campaigns
The purpose of your advertising on Google is naturally to increase your sales. Since you are paying for each visitor landing on your website you obviously wish to convert them in paying customers. Please keep in mind that more important than number of impressions (=clicks) is the conversion rate. To drive your conversion rate to the maximum it is advised to pre-qualify the click with a well composed ad copy.
Pay per click (PPC) is by far one of the easiest and quickest methods of driving targeted, consistent traffic to your website. While this may seem like a daunting method of advertising for some, it’s actually quite easy and can end up becoming that one marketing method that you can't live without.
Specific and Relevant Keywords - Be specific and relevant to your business and offers. Avoid general keywords - they generate more ad impressions but tend to be less relevant. For example, rather than "flower" consider "birthday roses bouquet". More targeted keywords attract more qualified buyers.
Also, your can increase your ad exposure - without sacrificing relevance - by adding alternate phrasings, spelling variations, plurals and singulars, and keywords similar or related to those on your master keyword list.
Target geographical segments - Consider using geographic keywords to target a local or regional audience. If you sell roses in Tokyo, replace "roses" with "roses Tokyo". This way you will avoid any irrelevant pitches to search users in New York and Sydney. You can also target your campaign by country and by language to help focus your message on the audience you wish to serve.
The purpose of your advertising on Google is naturally to increase your sales. Since you are paying for each visitor landing on your website you obviously wish to convert them in paying customers. Please keep in mind that more important than number of impressions (=clicks) is the conversion rate. To drive your conversion rate to the maximum it is advised to pre-qualify the click with a well composed ad copy.
Pay per click (PPC) is by far one of the easiest and quickest methods of driving targeted, consistent traffic to your website. While this may seem like a daunting method of advertising for some, it’s actually quite easy and can end up becoming that one marketing method that you can't live without.
Specific and Relevant Keywords - Be specific and relevant to your business and offers. Avoid general keywords - they generate more ad impressions but tend to be less relevant. For example, rather than "flower" consider "birthday roses bouquet". More targeted keywords attract more qualified buyers.
Also, your can increase your ad exposure - without sacrificing relevance - by adding alternate phrasings, spelling variations, plurals and singulars, and keywords similar or related to those on your master keyword list.
Target geographical segments - Consider using geographic keywords to target a local or regional audience. If you sell roses in Tokyo, replace "roses" with "roses Tokyo". This way you will avoid any irrelevant pitches to search users in New York and Sydney. You can also target your campaign by country and by language to help focus your message on the audience you wish to serve.
Friday, March 09, 2007
Work at home and become your own boss
Every body wants to become own boss. Here is many option to work at home. If you have a computer and Internet you can work online. Online work contain many programs how to make money. One of them is affiliate program. If you join any affiliate program you can earn money as you want.
If you have decided to promote other people's products as an affiliate you may not be aware of the different types of affiliate programs available to you. So if you are serious about affiliate marketing you will want to know which option best suits you.
The most popular type of affiliate program involves the product owner offering a percentage of each sale as a commission to affiliates. Most affiliate programs will offer 50% commissions but some will offer as much as 90% commissions. This is a single tier affiliate program where affiliates are only paid for the sales that they refer.
Some affiliate programs will also give you the opportunity to recruit secondary tier affiliates and earn a percentage commission from each sale that they generate (normally around 5% to 10% per sale). Occasionally you may also find an affiliate program that offers multiple tiers allowing you to profit from sub affiliates on many levels.
Every body wants to become own boss. Here is many option to work at home. If you have a computer and Internet you can work online. Online work contain many programs how to make money. One of them is affiliate program. If you join any affiliate program you can earn money as you want.
If you have decided to promote other people's products as an affiliate you may not be aware of the different types of affiliate programs available to you. So if you are serious about affiliate marketing you will want to know which option best suits you.
The most popular type of affiliate program involves the product owner offering a percentage of each sale as a commission to affiliates. Most affiliate programs will offer 50% commissions but some will offer as much as 90% commissions. This is a single tier affiliate program where affiliates are only paid for the sales that they refer.
Some affiliate programs will also give you the opportunity to recruit secondary tier affiliates and earn a percentage commission from each sale that they generate (normally around 5% to 10% per sale). Occasionally you may also find an affiliate program that offers multiple tiers allowing you to profit from sub affiliates on many levels.
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